Advertisement analysis- slide 10
In this advertisement I see a lot of burnt out cigarettes and text saying “don’t stick your butt out the car window”. Also text saying “please butt it, then bin it”.
This advertisement is obviously trying to persuade smokers to not throw their cigarette butts out the window instead to put them in the bin. This message is clear by the writing “Don’t stick your butt out the window” and also “please butt it, then bin it”. This is to do with pollution, littering and how it is affecting the environment.
This advertisement is aimed at smokers because the ad is about disposing of your cigarettes properly. This is evident by the pictures of cigarette butts lying on top of each other. This advertisement would not be aimed at a young age because they are most likely not smokers whereas from the ages of 18-80 this would be appropriate.
I surmise that the creator chose the image of cigarette butts because this refers to the message of disposing of cigarette butts into bins. Also the bold black writing of the text is easily seen by the reader so it is most likely going to be read than if the ad had small writing.
I believe that the choice of words used is very affective as it has two meanings. The first obvious meaning is that you shouldn’t just throw you cigarette butts out the window and the second meaning is to do with the body part the bottom. Many viewers would of course find the second meaning humouring and want to see the rest of the poster. The sentence “please butt it, then bin it” gets the message across quickly with no long and boring sentences which help keep the audience set on the message.
I believe that the advertisement does achieve its purpose as the comprehensiveness of the message is received very clearly. The smart language choices of the advertisement help make the article funny and quirky whilst also getting the serious message across.
In this advertisement I see a lot of burnt out cigarettes and text saying “don’t stick your butt out the car window”. Also text saying “please butt it, then bin it”.
This advertisement is obviously trying to persuade smokers to not throw their cigarette butts out the window instead to put them in the bin. This message is clear by the writing “Don’t stick your butt out the window” and also “please butt it, then bin it”. This is to do with pollution, littering and how it is affecting the environment.
This advertisement is aimed at smokers because the ad is about disposing of your cigarettes properly. This is evident by the pictures of cigarette butts lying on top of each other. This advertisement would not be aimed at a young age because they are most likely not smokers whereas from the ages of 18-80 this would be appropriate.
I surmise that the creator chose the image of cigarette butts because this refers to the message of disposing of cigarette butts into bins. Also the bold black writing of the text is easily seen by the reader so it is most likely going to be read than if the ad had small writing.
I believe that the choice of words used is very affective as it has two meanings. The first obvious meaning is that you shouldn’t just throw you cigarette butts out the window and the second meaning is to do with the body part the bottom. Many viewers would of course find the second meaning humouring and want to see the rest of the poster. The sentence “please butt it, then bin it” gets the message across quickly with no long and boring sentences which help keep the audience set on the message.
I believe that the advertisement does achieve its purpose as the comprehensiveness of the message is received very clearly. The smart language choices of the advertisement help make the article funny and quirky whilst also getting the serious message across.
wow courtney you are so smart :O
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