Advertisement analysis- slide 8:
In this advertisement I see two polar bear sitting inside a box because they are homeless as their habitats have been destroyed. They are having to rely on a box to give them shelter.
The text reads “Global Warming is leaving many homeless”, this is saying that global warming which we are creating is killing the environment and habitats of many animals so soon they will be living on the streets like the homeless. This message is obvious because the polar bear’s are lying in a box for shelter instead of living in the cold conditions which are destroyed because of our pollution.
This advertisement is aimed for all ages as the polar bears are seen as cute animals so young children will find this appealing. Whereas the older citizens would understand what ‘global warming’ is, though majority of the audience would be older groups of people who can understand the message coming across in this advertisement.
The creator would have used polar bears because this is not their normal habitat so seeing polar bears in the alley without sufficient shelter would help persuade the audience about the issue. Also making the alley seem dirty and grotty makes the audience feel sorry for the polar bears and make them want to ask why we are destroying the environment. Also having water on the floor of the alley shows that the icy conditions which the polar bears used to live in have melted away because of global warming.
I believe the sentence “global warming is leaving many homeless” is very affective as not just humans are becoming homeless but soon animals will be lose their habitats from the battle against global warming. The creator has not added in any other text in the advertisement to make the large message very noticeable so it can make an impact, also to emphasise on the image shown of the polar bears being homeless.
I believe the advertisement does achieve its purpose as the message is easily understood and the sorrow of the polar bears condition is very heart wrenching. The clear message “global warming is leaving many homeless” makes the message understandable to the audience as it is the only text clearly visible on the page. The choice of animals assisted in making this advertisement affective as polar bears are not meant to live in hot conditions.
In this advertisement I see two polar bear sitting inside a box because they are homeless as their habitats have been destroyed. They are having to rely on a box to give them shelter.
The text reads “Global Warming is leaving many homeless”, this is saying that global warming which we are creating is killing the environment and habitats of many animals so soon they will be living on the streets like the homeless. This message is obvious because the polar bear’s are lying in a box for shelter instead of living in the cold conditions which are destroyed because of our pollution.
This advertisement is aimed for all ages as the polar bears are seen as cute animals so young children will find this appealing. Whereas the older citizens would understand what ‘global warming’ is, though majority of the audience would be older groups of people who can understand the message coming across in this advertisement.
The creator would have used polar bears because this is not their normal habitat so seeing polar bears in the alley without sufficient shelter would help persuade the audience about the issue. Also making the alley seem dirty and grotty makes the audience feel sorry for the polar bears and make them want to ask why we are destroying the environment. Also having water on the floor of the alley shows that the icy conditions which the polar bears used to live in have melted away because of global warming.
I believe the sentence “global warming is leaving many homeless” is very affective as not just humans are becoming homeless but soon animals will be lose their habitats from the battle against global warming. The creator has not added in any other text in the advertisement to make the large message very noticeable so it can make an impact, also to emphasise on the image shown of the polar bears being homeless.
I believe the advertisement does achieve its purpose as the message is easily understood and the sorrow of the polar bears condition is very heart wrenching. The clear message “global warming is leaving many homeless” makes the message understandable to the audience as it is the only text clearly visible on the page. The choice of animals assisted in making this advertisement affective as polar bears are not meant to live in hot conditions.
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