This advertisement shows a lot of cigarette butts just lying around like litter. There is text that says “no one likes a sandy butt!” also below that text is more text saying “please butt it, then bin it at the beach”.
This advertisement is trying to persuade smokers when at the beach to bin their cigarette butts instead of just chucking them on the beach. This is shown by the sentence “please butt it, then bin it at the beach”.
I believe that this advertisement is aimed at smokers. As not many children smoke this is aimed at adults from the ages of 18-80. This is obvious by all the cigarette butts scattered on the ground. Non-smokers would not be able to relate to this advertisement so it is not aimed towards them.
The creator most likely chose the colour black for the text because it is bold and makes the text stand out against the white background. Also the image of cigarette butts scattered on the ground makes the audience think of pollution and littering.
The creator chose to use the funny aspect of advertisement. This is used with the sentence “no one likes a sandy butt”. This has two meanings as it could mean cigarette butt relating with cigarette butts on the beach or the body part bottom being sandy from the beach. This humorous aspect makes the text stand out to the audience. They would have also used the text “please butt it, then bin it at the beach” as this is a clear message to show what the purpose of the advertisement is.
I believe that the advertisement does achieve its purpose of getting the message across of not discarding your cigarette butts at the beach. This is because of the easily understood message and obviousness created by the text and pictures.
This advertisement is trying to persuade smokers when at the beach to bin their cigarette butts instead of just chucking them on the beach. This is shown by the sentence “please butt it, then bin it at the beach”.
I believe that this advertisement is aimed at smokers. As not many children smoke this is aimed at adults from the ages of 18-80. This is obvious by all the cigarette butts scattered on the ground. Non-smokers would not be able to relate to this advertisement so it is not aimed towards them.
The creator most likely chose the colour black for the text because it is bold and makes the text stand out against the white background. Also the image of cigarette butts scattered on the ground makes the audience think of pollution and littering.
The creator chose to use the funny aspect of advertisement. This is used with the sentence “no one likes a sandy butt”. This has two meanings as it could mean cigarette butt relating with cigarette butts on the beach or the body part bottom being sandy from the beach. This humorous aspect makes the text stand out to the audience. They would have also used the text “please butt it, then bin it at the beach” as this is a clear message to show what the purpose of the advertisement is.
I believe that the advertisement does achieve its purpose of getting the message across of not discarding your cigarette butts at the beach. This is because of the easily understood message and obviousness created by the text and pictures.
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